Web copy and content with personality

Freelance writer for blog articles, websites or email campaigns: Show your target audience who you are - and why you belong together!

Write for me!

Web copy and content with personality

Freelance writer for blog articles, websites or email campaigns: Show your target audience who you are - and why you belong together!

That's what I want!

Your customers finally understand your offer...

and feel good when they buy it.

That would be great, wouldn't it? Indeed... if only it were that simple. Because you actually have clear goals for your content marketing. But there might still be a snag in your content:

  • My desired customers don't understand what exactly I'm offering.
  • My content or copy is not producing the results I want.
  • My content or copy sounds boring and has no personality.
  • I don't have the time (or desire 😉) to produce content.

Do you recognize yourself in any of these scenarios? Don't despair, ask Christina! While you concentrate on your "zone of genius", I'll do the (tedious) copywriting for you.

Write my texts!

Persuade your customers with clear messaging!

My services

I support you in achieving your goals with the following services:

Text optimization

You've already built up a solid content foundation. But the finishing touches are still missing?

I polish your copy or content. This is what I offer:

- Proofreading: I track down the "their's, there's and they're's" in your content.
- Editing: I check your copy for coherence and provide tips for optimization.
- Update: I research new information and revise your content.

I want BETTER WORDS!

Crafting Copy & Content

You urgently need new copy or content. But you don't have the timeor leisure to struggle with finding the best way to describe your offer?

No problem! I'll create new content, e.g:

- Precise landing pages: the precision landing for
your offer
- informative blog articles: your attention magnet for qualified website visitors
-About pages with personality: for a company presentation that fills your brand with life

Give me NEW WORDS!

Brand Voice Workshop

You regularly publish content or have a well-maintained website. But your copy still need that last grain of uniqueness and character?

We will find your voice in a digital workshop. Together we will work out:

- what makes you and your offer unique
- how your customers want to be addressed
- how you want to communicate... and how you don't

BRAND VOICE? I want it!

Customers I've written for

Persado

The challenge:
How can Persado's customers improve their customer experience and increase the conversion rate at various touchpoints of their customer communication?

Our solution:
Persado's generative motivation AI recognizes which emotions customers react best to in a text (building block). Based on these insights, we write, localize and optimize personalized subject lines, CTAs, banner ads, emails or checkout flows. As a copywriter, I manage campaigns for global companies in the retail, e-commerce, entertainment and finance sectors on the German market.

The result:
Through regular exploration and A/B tests, we identify the variants with the best conversion rate.

To Persado

SEO agency (no attribution)

The challenge:
How do the agency's clients become more visible on Google with the help of (local) SEO in order to attract the attention of their target audience?

Our solution:
We create SEO content that fulfill the search intent of the target audience and thus drives qualified traffic to the website. I support the agency as a copywriter and write guides as well as directory and location pages for local SEO, among other things.

The result:
Our SEO content achieves high rankings in search results and improves the regional discoverability of their customers.

View work samples

Startup (no attribution)

The challenge:
A young start-up is ready to enter the market. Before they can do so, the prototype website has to be completely revamped, from the design to the content.

The solution:
In a brand voice workshop, we defined the company's own tonality and drew up guidelines for communication. Now I plan and create new SEO content for the homepage, About page, service and information pages. I research the relevant topics and write the copy tailored to the respective stage in the sales funnel.

The result:
The existing website receives a general overhaul with copy that is tailored to the customer personas and optimized for the individual touchpoints in the customer journey.

View work samples

What my customers say

  • Ana Pinto, Project Manager, Lowpost
    "I have been working with Christina for more than a year now in a wide range of sectors. At all times, Christina has demonstrated her extraordinary ability to adapt to projects and to produce extremely high-quality content, always in a timely manner. The communication with her is easy and efficient. One of the last projects in which she collaborated was of a complex and technical nature and yet she managed to surprise me with the way she accepted the challenge and ended up finishing the project with excellent results. I know that every time I contact Christina for new content, either in English or German, the outcome will be very positive. She is responsible, witty and knowledgeable. One of our best copywriters/proofreaders and I hope we can keep on collaborating for many years. I definitely recommend her if you're looking for quality, commitment and efficiency. Thank you for everything Christina, it's always a pleasure."
    Ana Pinto, Project Manager, Lowpost
  • Marialena Kanaki, Manager in Brand Content Strategy, Persado
    "One of the biggest challenges was to find a long-term collaboration with someone who was flexible in handling a variety of clients and varied campaign volumes. Christina has always been available to tackle any task, regardless of how big or small, and we have always appreciated her promptness and dedication when it comes to deliverables. She has consistently worked with clients in the Retail, Fashion, eCommerce, Travel industries and channels including Email, Web, SMS for a number of campaign types. Her primary goal is to localize content from EN into DE keeping good-performing content in mind, as well as, ensuring impeccable grammar, spelling, and flow. Saying that Christina's work is high quality would be an understatement. She's very attentive in terms of delivering content that is aligned with clients' ToV and guidelines, keeping optimisation practices in mind. She's very capable in terms of working with different people on the team and can adapt to different working styles. Moreover, she's a very pleasant individual and always brings positivity in her interactions. With the risk of sounding repetitive, I would say that Christina is an overall pleasure to work with. She's responsive, professional and has a positive, can-do attitude. We can always count on her with our projects and even though she works with us in a freelance capacity, we truly feel she is part of our team. I would definitely recommend Christina as she's a team player, knows how to adapt to client needs, and is a wonderful individual inside and out."
    Marialena Kanaki, Manager in Brand Content Strategy, Persado
    Persado

Working together

Are you ready to get started? Let's go. These are the next steps:

Briefing

Together, we'll define the scope and objectives of your project. This way, you'll have an overview of schedule and costs at all times.

I create texts that are tailored to your goals and needs. During this phase, I like to focus on the writing part only, but will always keep you up to date.

Crafting Copy & Content

Feedback

Do you have any change requests? Let's talk about it! Feedback and adjustments are part of every writing project. That's why one feedback loop is always included.

Now, I'll put the finishing touches on it and will implement any change requests. You're happy already? Well, let's go live straight away! Fine with me, too 😎

Optimize

Let's get started!

Hi there, I'm Christina, your freelance writer👋

When I'm not cuddling with my dog and cat, I'm working on your texts.

Ever since I've been able to read and write, I've been a very annoying kind of person: I see a spelling mistake somewhere and I HAVE to comment on it. For me, spelling mistakes are like that little piece of lint on the shoulder of the stranger across the street that I would sooo much like to "just quickly" flick away. It's a good thing that I've been a professional proofreader at a daily newspaper for 9 years and can live out my obsession there. Whew.

Over time, an annoying habit turned into a practical skill.

"Can you look over my text and give me a few tips?" Sure, slide it over. First at school and university, and later in my permanent job, I was the go-to writer for everything that came up. Because I wasn't just good at giving tips. Turns out: Doing things better myself? Works quite well too.

courageous
appreciative
personal

reliable
quick
independent

But earning money with writing? With a bachelor's and master's degree in history? I don't know... In fact, it turns out: It actually works quite well. If there's one thing I've learned during my studies (it certainly wasn't dates), it's this: to research complicated, convoluted, boring topics and present them in such a way that you UNDERSTAND them.

The content heroine was born (it's not my fault that my last name literally means "hero" in German🤷‍♀️)

When I first got a taste of content marketing, I was hooked. Copywriting sales pages, writing blog articles or designing email campaigns? Awesome! This is where I combine my addiction to spelling words with research skills that would make Sherlock Holmes envious and a flair for picking up customers where they are.

So, what's better than an annoying know-it-all writer? Well: YOUR annoying know-it-all writer!

On days off you can find me ...

with Jasper the dog in the forest or dangling from the ceiling in an aerial hoop.

I firmly believe in ...

Sharks. In a forest lake. They exist, I swear!

Nothing is better than ...

being my own boss 😍

I've always wanted to...

move abroad with kit and caboodle - at least for a while.

I get annoyed every time...

I unsubscribe from a newsletter and have to confirm my unsubscription in another e-mail. WHY?

I don't just want to earn money.

Even though 💰💰💰 is cool, there's no question about that 😉 

But I also want to make a contribution to a fairer society with my work. That's why I donate five percent of every contract to charitable causes.

I support these organizations:

Sea-Watch e.V. - Civilian sea rescue at Europe's borders
Sea-Watch is a German non-profit based in Berlin. Their main purpose is to rescue refugees in distress at sea in the Mediterranean.

Viva con aqua
Viva con Agua's mission is clear: "Water for all - all for water". This is why they campaign worldwide for access to clean drinking water, sanitation and hygiene.

Before we start

We are a "match made in heaven" if

✓ your company represents clear values and stands for a real mission
✓ your company is an "asshole-free zone" (*gasp* she said asshole)
✓ you reject racism and discrimination both professionally and privately

That sounds like you? Nice!

Let's match!

You're looking for persuasive sales copy that speaks to your customers?

Then let's discuss how we can achieve your goals together!

 

    Frequently asked questions - including answers🤓

    How much do I have to invest for professional texts?

    A good text is a long-term investment in your business goals. The size of your investment depends on various factors such as scope and urgency. Let's discuss what you need together and I'll make you an offer that suits us both.

    What types of content or copy can you create for me?

    I like to put on my nerd glasses for numerous types of copy and content. For my clients I have already

    • Website Copy
    • Landing pages
    • Salespages
    • Blog article
    • Guides
    • E-mail campaigns
    • Whitepaper
    • Ebooks
    • Product descriptions

    and I would be happy to do the same for you.

    Your type of text is not listed? Let's chat anyway to see if and how I can support you. If I'm not the right one, I'll tell you that too #nopressure 🤓

    Do you offer free trial work?

    No, because every text requires time and brainpower - even a "sample text". However, I am happy to start our collaboration with a small assignment. Let's clarify your wishes and goals in a non-binding initial consultation. I will then make you a tailor-made offer for your preferred order volume.

    How quickly can you get started?

    Preferably yesterday, right? 😉 Get in touch with me and we'll find out if and when we can start working together.

    Which clients do you work for?

    I create web copy and content for companies active in the DACH market. My clients include agencies, medium-sized to large companies, as well as small start-ups that are still looking to establish themselves.

    What is the difference between editing and proofreading?

    I create web copy and content for companies active in the DACH market. My clients include agencies, medium-sized to large companies, as well as small start-ups that are still looking to establish themselves.